Step 1
Create your AdTool account
Sign up with your business email and choose the Google Ads account you want audited.
AI workflow for Google Ads through MCC
Smarter Google Ads audits, with final approval in your hands.
AdTool connects through the standard Google Ads manager-account workflow, syncs fresh performance data twice a week, and turns AI audit findings into approved API changes.
From signup to approved changes
The MVP follows a safe agency-style flow: link, sync, audit, review, approve, mutate.
Step 2
Send MCC access request
Add the Google Ads customer ID, then AdTool sends a manager-link request from our MCC.
Step 3
Approve in Google Ads
When the invitation is active, AdTool starts read-only syncs and weekly audit runs.
Step 4
Approve every change
AI generates proposals, validators score them, and only approved actions are applied.
What the audit checks
Budget increases and reallocations
Findings are normalized into structured actions, validated, scored, and shown with rationale before anything is changed in Google Ads.
New keyword opportunities
Findings are normalized into structured actions, validated, scored, and shown with rationale before anything is changed in Google Ads.
Negative keyword recommendations
Findings are normalized into structured actions, validated, scored, and shown with rationale before anything is changed in Google Ads.
Keyword pauses and cleanups
Findings are normalized into structured actions, validated, scored, and shown with rationale before anything is changed in Google Ads.
Ad copy and asset observations
Findings are normalized into structured actions, validated, scored, and shown with rationale before anything is changed in Google Ads.
Confidence scoring with rationale
Findings are normalized into structured actions, validated, scored, and shown with rationale before anything is changed in Google Ads.