AdTool reviews your Google Ads account every week and turns what it finds into plain-language suggestions you can read in a minute. You approve what makes sense and skip the rest. No lock-in, no jargon, no change you didn’t say yes to.
Made by Media Access one of the first Google Partners in Norway.I was paying an agency the better part of kr 10 000 a month and couldn’t tell you what they actually did. Now I get the suggestions myself, approve the ones that make sense over coffee, and I’ve cut my wasted spend in half.
Enter your Google Ads customer ID. AdTool sends a connection request from our verified Google account — the same standard link you’d give any agency. No passwords ever leave your hands.
Approve the link inside your own Google Ads account, then log in with your one-time password and set a new one. AdTool gets read-only access by default — and you can remove it from Google Ads in one click, any time.
Start your subscription and point AdTool at your website. It reads the site and drafts your products, locations, audience and brand terms for you. You look it over and save. That context makes every suggestion sharper.
Pick the weekday that suits you — the time of day doesn’t matter, we handle that. Once a week, on your day, AdTool reviews your account and emails you a short list of suggestions with a one-time link. Open it, approve the ones that make sense, skip the rest. AdTool makes the approved changes in Google Ads for you. Nothing else happens.
Every finding is checked and explained in plain language before it reaches you. Read it, agree or don’t. Either way, your live account stays exactly where you left it.
We watch where your budget actually goes versus where you set it. When one campaign spends more than it should, you get a suggestion — in plain language, with what to expect, and you can undo it in one click.
We look for the searches you’re missing — where customers are looking, but your ad doesn’t show up.
We find them continuously, so you don’t have to go looking yourself.
Pause them — always undoable in one click.
Missing headlines or weak wording. We draft text you can tweak, then approve.
Read it in 30 seconds. Approve in two clicks. Or send it back and nothing happens.
Built by people who’ve wasted money on Google Ads — and on the agencies meant to manage it. So we made the tool we wished we’d had.
Google Partner · Official Google connection · Read-only by default
AdTool starts with read access only. Permission to make changes is a separate switch you turn on yourself. Remove our access from inside Google Ads in one click and we’re gone — your account and history stay with you.
Each approved change is dated and saved together with the suggestion that justified it. If you ever wonder what changed back in March, it’s all there in plain sight.
No password sharing, no shortcuts. As a Google Partner, AdTool connects the same official way agencies have for years — you just skip the agency markup on top.
Short answers. If something else is on your mind, we’re an email away.
No. Every suggestion waits in your inbox until you click approve. Nothing reaches Google Ads without you. People have asked us to add auto-apply. We said no — it’s your money and your account.
Google earns more when you spend more, so its tips lean toward spending more. We don’t take a cut of your ad budget. When the right move is to cut spend, pause keywords or change how a keyword matches, we say so — and you decide whether to go ahead.
$99 a month, including five campaigns. Each extra campaign is $33.99. No setup fee, no percentage of your ad spend, cancel any time. One fixed price — unlike an agency retainer that quietly grows the more you spend.
No. Every suggestion is written in plain language with the reason, what to expect and how safe it is. If something doesn’t make sense to you, skip it — nothing happens. You stay in control without learning the dashboard.
Yes. Plenty of people run AdTool alongside an agency as a second opinion — an easy way to check whether what you’re paying for is actually getting done. Others use it to drop the retainer entirely. Either way, you keep the final say.
Open Google Ads, remove our connection, cancel the subscription — done, any time. We keep your history while you’re a customer and delete it whenever you ask.
$99 a month, five campaigns included. Read-only by default, every change can be undone, and you can remove access in one click. No lock-in.